A Comprehensive Information
Print Publication and Online Resource
44 Years in Business • 1967-2011
The Lake George Guide is a print, web & mobile information resource covering the greater Lake George and Southern Adirondack Region of Upstate New York. This comprehensive information guide tells visitors and locals what to do, what to see, where to go, where to dine, where to shop, where to have fun, where to be entertained, & how to get there.
Featuring: Activities, Attractions, Coupons, Dining Guide, Entertainment, Events, History, Maps, Professionals/ Services, Recreation & Sports, Shopping, Lake George & Regional Information, and so much more!!!
Print and Online (Web) Versions:
The Lake George Guide is in its 44th year serving the Greater Lake George Region. Since 1967, The Guide has been “The largest and most widely distributed comprehensive printed information guide in the Lake George area for travelers, vacationers, visitors and locals,” specializing in On-Target Distribution. Over 225,000 copies of current up-to-date issues are continuously and repeatedly delivered throughout the entire season to over 700 weekly stops from Albany to Ticonderoga! Now, visitors can also easily navigate an extensive and comprehensive online resource of information on the Lake George Region on this new site relaunch of LakeGeorgeGuide.com. Other new offerings for 2011 include: a mobile-optimized version of LakeGeorgeGuide.com (coming soon) to be read on smart phones and mobile devices, QR Codes – a mobile-phone readable barcode containing a hyperlink to more info on your business, and with an ad in the print version – Advertisers get amazing online bonus for FREE including your own business page with info & link! Please read below for more detailed information on what the Lake George Guide has to offer to successfully help promote your business in the Lake George Region.
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For 44 years, The Lake George Guide has been serving the Lake George Region with its print publication/ information magazine. We have strived to help visitors and locals plan their time and itinerary with plenty of good information in hand, and have helped our advertisers promote their business by providing the following:
Abundance of Quality Information:
| • Attractions • Dining • Coupons • Entertainment • Events/ Activities • Exhibits/ Antique & Art Events • History • Maps • Professionals & Services • Recreation & Sports • Regional/ Area Info • Shopping |
• Indexes and Listings • Articles • Have You Seen? Features • Did You Know? Features • Hiking & Nature Trails • Historic Sites • Museums • Scenic Spots • Scenic Rides • Picnic Spots • Beaches • And More! |
Superior Quality and Service:
• Comprehensive, organized and cohesive page layout & positioning, extensive indexes (Table of Contents, Advertisers’ Index, Dining/ Attractions/ Entertainment listings), and attention to detail make it easy and effortless for the reader.
• Quality ad composition, ad set-up, and copy typesetting… FREE
• Opportunities for additional business exposure through articles, activities/events listings, popular editorial fill such as “Have You Seen?” and “Did You Know” features (if applicable)… FREE
• Photo feature of your attraction and/or entertainment on cover!
• Fall Issue… FREE (with Issues 2-10)
• With an 1/8th page or larger Ad – get a separate coupon… FREE
• 2 for the Price of 1: Print & Web – with your print ad, you get amazing online bonuses… FREE
Extensive Print and Distribution System:
In this business, it’s important to offer quality informational material for readers, but it’s equally important to distribute ample numbers of copies all throughout the region, and all through the entire season! The Lake George Guide prints over 225,000 copies every year, which are divided between 11 issues that are delivered (by 5 people) to over 700 stops, between mid-May to mid-October. They are delivered on a weekly basis, with additional deliveries continuously made through the week to selected high traffic locations. The information within every issue is always current at the time it’s being delivered.
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The Lake George Guide specializes in “On-Target Distribution” and is distributed FREE to a variety of locations (large or small businesses) throughout the greater Lake George Region from Albany to Ticonderoga including local and regional information centers, chambers of commerce, motels, hotels, restaurants, campgrounds, service and gasoline stations, retail stores, factory outlets, shopping malls and plaza, attractions, marinas, night clubs/ entertainment centers, as well as to the advertisers. Weekly distribution stops include the following cities and towns: Lake George Town & Village, Diamond Point, Bolton Landing, Silver Bay, Hague, Ticonderoga, Warrensburg, North Creek, Chestertown, Schroon Lake, Queensbury, Glens Falls, South Glens Falls, Moreau, Lake Luzerne, Corinth, Malta, Saratoga, Wilton, Clifton Park, Colonie, Albany, Clifton Park Information Center, and the Adirondack Northway Information Center.
Plus, there is a 24-hour telephone service to help fill requests at any time.

For the past decade, the Lake George Guide website has included Attractions, Dining and Entertainment listings, current events, indexes, as well as Free Advertiser’s listings & links. For 2011, the Lake George Guide introduces its New site relaunch of LakeGeorgeGuide.com which allows visitors to easily navigate an extensive and comprehensive online resource on the Lake George Region, and provides Advertisers with amazing online bonuses for FREE!
The new online version has all the information included in the print version, but so much more – including the following:

• Expanded versions of original categories with additional content
• Additional categories & information added (Lodging, Kid’s Activities, Vintage LGG…)
• Photos
• Multiple Comprehensive Directories
• Lake George Guide Flipbook
• Printable Coupons
• News & Updates Page
• Advertisers’ Business Pages with links
• And so much more!
With an Ad in the Print Version, Advertisers get these online bonuses for FREE:
• Basic Business Page (Mobile-Friendly):
- Contact information with link to your website
- Description of your business
- Photo of your business
- Link to your “Have You Seen?” Entry/ Article *
• Multiple Directory Listings
• Entries in any Events Pages
• “Have You Seen?” Entry/ Article *
• Printable Coupons *
From the Coupon category section.
• Longer Coverage
The web version gives advertisers much longer exposure. Enjoy all year advertising coverage thru Spring of 2012!
(* if applicable)
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Reasons To Advertise in the Lake George Guide
• 44 Years in Business:
Servicing the Lake George Region since 1967. Success of the Lake George Guide rests primarily with the advertisers who support it with their advertising, a great many who have participated for a good number of years, and some as long as 30 years or more. This is a tribute as well as a testimony in and that of itself.
• Print, Web and Mobile Coverage:
Whether it’s before visitors arrive, while they are here, or just looking for more info on your business or the region… the Lake George Guide has got it covered!
• Most Widely Distributed Information Guide:
Over 225,000 copies Printed & Delivered consistently and repeatedly throughout the Season to over 700 stops.
• Comprehensive Information Guide:
A helpful, easy to use informational tool for locals and visitors on what to do, what to see, and where to go!
• Online Resource for visitors and locals
• Superior Quality, Service and Value:
Advertisers get quality coverage and service from professional & courteous staff at reasonable rates. Many extras are offered free at no charge including free web coverage with print ad. Also, an easy payment schedule is provided, by contract, designed specifically for you with no service charges during the season.
• Lake George Guide Understands Your Business:
After servicing our advertisers and visitors for over 40 years, the Lake George Guide understands your business and the visiting public’s needs. You want maximum business exposure during the season, and the visitor wants accurate and current information on what to do, where to go and what to see in the Lake George Region. The Lake George Guide bridges the two together.
Having also been in the lodging industry for 20+ years, we are experienced in what visitors want to know, what they are looking for, and how they find out about it. The Lake George Guide has been transformed into what it is today as a result of answering and accommodating guests’ questions, wants, and concerns.
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Contact Us:
If you are interested in advertising in the Lake George Guide, or would like more information and rates, you can either fill out our “Contact Form” or give us a call at (518) 668-4887. Thank you.

